Matt McKinney: Let me back up one step. There are three layers: organizing data, automating operations, and then improving intelligence and decisions. It's important to start all the way at data mapping, because that's the fundamental problem no one else has solved — and it's the hardest problem in the industry. At Loop we like to play where others don't. No one wanted to play in the data problem because it was so messy. We played there and we won that.
Automating operations means handling workflows you don't want people doing — adjudicating an invoice, coding to a general ledger, remitting a payment to a carrier. These are very manual, labor-intensive tasks that agents do better: higher quality, faster, and much cheaper. The token cost is a lot cheaper than the labor cost. What some of our clients call 'turning their team from processors into analysts' lets them move to the highest level — what I'd call the Maslow hierarchy of data needs — all the way up to self-actualization as an organization.
At that intelligence layer, you know things you didn't know before. A concrete example: a manufacturer has a plant manager clicking a button every Tuesday to overnight in supplies. When you ask why, he says he was told four years ago to do it. But with your data mapped, you can see he's overnighting supplies when he already has a year's worth of inventory on hand — and paying $15,000 for that overnight shipment every week. By having your data mapped and your workflows automated, you identify those massive inefficiencies. And that efficiency passes through to consumers as lower prices.